Executive Summary

Beni is a browser extension that surfaces curated alternatives from secondhand marketplaces. It’s like Honey meets Expedia for recommerce (secondhand, resale). For example, imagine a shopper browsing a favorite retail website like Gap. They find a jacket they like and click on the Beni browser extension. In the extension they see the same or similar jackets available secondhand, aggregated from the growing number of recommerce platforms (Poshmark, ThredUP, Mercari, etc.). The shopper finds their favorite and navigates to the recommerce site for purchase and Beni earns a commission fee from recommerce retailers. With Beni, shoppers can buy secondhand without changing how they shop.


30 °N
100 °W

Santa Barbara, CA



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Additional Materials